Southwest Microwave Trade Show Booth

Client: SOUTHWEST MICROWAVE, INC. (SSD)
Project: TRADE SHOW BOOTH

For the GSX security expo, Southwest Microwave needed a booth environment that would showcase its integrated perimeter security solutions while supporting live demonstrations, product education, and customer engagement. The challenge was to present a broad portfolio of technologies in a compact footprint without overwhelming attendees.

The booth featured two 8’ × 8’ illuminated lightboxes that created a highly visible backdrop for product messaging and application imagery. A central tower connected the displays, supported a large monitor for video content and partner branding, and provided storage.

At the front of the booth, a 3’ × 4’ illuminated lightbox highlighted featured technology and served as an additional attention-grabbing element for attendees approaching from the aisle. Two interactive demo stations were incorporated into the layout, allowing visitors to experience product capabilities firsthand and engage directly with technical staff.

To further increase booth traffic and communicate complex concepts quickly, I designed and produced a continuous video attract loop that played throughout the event. The motion graphics and product visuals reinforced the booth messaging while drawing attention from across the exhibition hall.

The final result was a clean, modern exhibit that increased visibility on the show floor and created an engaging environment for customer conversations and product demonstrations.

Software: Adobe Photoshop, Adobe Illustrator, Maxon Cinema 4D